Why should companies outsource their pay-per-click campaigns? The answer is simple. Paid search professional get the job done. Making mistakes with your pay per click advertising is costly, especially if you don't fix it quickly.

A recent study by industry experts MarketingSherpa yielded some alarming results. They surveyed more than 4,000 professionals tasked with online advertising and marketing for their companies. These were high-profile companies with a long history of PPC experience.

The results: Even those with some solid experience were making serious, rookie mistakes. Managing your online marketing is a complicated process, and you need a strong, experienced team behind you.

At Zero Company, we can navigate the stormy seas of pay per click advertising and yield the best possible results for your water or marine business.

What We Offer

Account Set-Up

Even if you already have an existing PPC account, chances are it has not been set up correctly and has been configured poorly. Most accounts need some fine tuning or even a complete overhaul. It is the many details that often get overlooked, especially when dealing with a powerhouse such as Google. This can make the difference between mediocre PPC results and a truly optimized advertising strategy that yields the best results.

Keyword Mining

This is a huge part of the overall PPC strategy and our team has been mining keywords for more than a decade. With that amount of experience, it is easy for us to determine which keywords will perform the best and which will not, as well as expanding the keyword set to increase your traffic at the lowest possible cost to you. If you are simply using the basic keyword tools offered by Google, MSN or Yahoo, you are potentially missing out on thousands of profitable keywords.

Daily Split Testing

If you aren't checking your ad performance on a daily basis, your business is at a huge disadvantage. At Zero Company Marine, we understand how even the smallest changes in ad copy can yield a huge improvement in your click-through-rates.

Not only do we understand the complexity of split testing and writing strong ad copy, we have many years of experience with water-related and marine-related companies. We understand the industry and what is important to your clients.

Analytics Package

You can have great keywords and ads, but without constant analysis, your PPC campaigns won't flourish. Our comprehensive PPC campaigns include a strong analytics component. This is essential to determine your ROI all the way down to the keyword level. It isn't enough to see that you spend $6,000 a month to make $15,000. It's likely that a portion of your expenditures aren't yielding any tangible results. It's better to take that money and shift it elsewhere to keep increasing your profits. We've taken sites earning a couple thousand a month to earning $70K or more!

Day-to-Day Management

Because of continual changes in the paid search marketplace, it is vital to monitor your accounts on a daily basis. Whether it's testing ads as mentioned above, fine-tuning bids, expanding keywords, or handling large changes like Yahoo's "Panama" conversion ... ongoing account maintenance is mission critical. The marketplace is fluid, the competition changes tactics -- you need someone to stay on top of it. And you don't just need effort, you need intelligent effort.

Continuous Consultation

As time goes by, your business will see many changes. For instance, many water and marine businesses are affected by the change in seasons. In addition, you will probably be adding or changing your services and products. Your budgets might change, and the competition might become more intense. All of these items need to be addressed within your paid search campaigns. At Zero Company Marine, we will help you adapt to any changes that occur and keep working to improve your profitability.

Stand Out From the Competition

Want more sales and leads from all of your paid search campaigns? We can make this a reality, our typical campaign launch techniques including the following components.

1. Marketing objectives, budget and metrics are established
2. We create a proposal that includes budget and messaging options
3. Once you have reviewed and approved the proposal, we will launch the campaign
4. After the launch, our team will monitor and make changes to meet your goals
5. We will send reports, noting changes and recommendations to increase your ROI

This is a labor-intensive process. To provide the highest quality performance for each client, we are very selective on the new clients we will take on.

Pricing

Many Search Engine Management companies don't list their prices on their websites. These SEM companies often charge up to 20 percent of your ad spend as their fee. Huge set-up fees ranging from $5,000 to even $10,000 also are not uncommon.

At Zero Company Marine we charge substantially less. Once we have launched your pay-per-click campaigns, our monthly fee is just 10 percent of your ad spend for our clients that spend $5,000 or more per month on advertising. If your company spends less than $5,000 per month, we charge a flat fee of $499 per month of management.

Special Offer: Sign up today and we will provide you with a Competitive Analysis Report at no charge. Simply provide us with the name of your three top competitors and we will hunt down their paid search keywords. Your competitors are probably bidding on many keywords that you are missing!

If you are interested in our PPC management, but still have some questions, simply fill out our contact form and we will respond as soon as possible.

SPECIAL OFFER: If you sign up right now, we are offering a Free Competitive Analysis Report. Give us the names of three of your top competitors and we will find the keywords they are advertising on. Are they making a killing on keywords that you are missing? You'll find out where they are at. Sign up today to take advantage of this special offer.

If you are interested in signing up but have questions, please fill out our contact form and we will get back to you as soon as possible.